PHILADELPHIA, Penn.—Former President Donald Trump announced that he was launching a branded sneaker line during a surprise appearance at Philadelphia’s SneakerCon.
The appearance at the non-political event seemed to come out of left field from the Trump campaign. But it quickly became obvious why President Trump was making the abnormal appearance: it was as a promotion for his new sneaker line.
A website launched concurrently with his appearance shows that President Trump’s new sneaker line comes in three variants.
A special limited edition sneaker, “The Never Surrender High-Top,” was already sold out at press time. With only 1,000 pairs manufactured, the luxury sneaker costs $399 and features a gold finish and gold laces, a “T” branded into the side, and an American flag design on the collar of the shoe. Around 10 of these will feature autographs by President Trump….
