Two ex-senior Labour advisers reveal strategy Keir Starmer used to turn its fortunes around by targeting disillusioned ‘hero voters’ – and how it could benefit the Democrats• US ‘hero voters’ key to Harris win say top Labour ex-aidesOn 4 July, against all odds, Labour overturned the most shattering defeat in decades to win a stunning landslide. A talented and energetic party team deserves huge credit for this victory: effective communications, innovative digital output, creative policy culminating in the five missions, organisationally brilliant events and a super-efficient ground force – all under the leadership of campaign director Morgan McSweeney and political leads Pat McFadden and Ellie Reeves.It was a cohesive campaign united by its sharp, disciplined focus on our very tightly defined “hero voters”. Could a similar single-mindedness help Kamala Harris beat Donald Trump on 5 November? Continue reading…
Two ex-senior Labour advisers reveal strategy Keir Starmer used to turn its fortunes around by targeting disillusioned ‘hero voters’ – and how it could benefit the Democrats
• US ‘hero voters’ key to Harris win say top Labour ex-aides
On 4 July, against all odds, Labour overturned the most shattering defeat in decades to win a stunning landslide. A talented and energetic party team deserves huge credit for this victory: effective communications, innovative digital output, creative policy culminating in the five missions, organisationally brilliant events and a super-efficient ground force – all under the leadership of campaign director Morgan McSweeney and political leads Pat McFadden and Ellie Reeves.
It was a cohesive campaign united by its sharp, disciplined focus on our very tightly defined “hero voters”. Could a similar single-mindedness help Kamala Harris beat Donald Trump on 5 November?